Content Marketing Blog
The difference between great web content and search optimisation
Image via Wikipedia There’s nothing more important to the online success of your business than really great web content. I’ll say that again: there’s nothing more important to the online success of your business than … [Read More...]
Creating a Digital Marketing Strategy
Image via Wikipedia I’m currently going through the original manuscript of Understanding Digital Marketing to assess what needs updating for the second edition. At the moment I’m working through the chapter on Digital Marketing … [Read More...]
Understanding Digital 2nd Edition hits the shelves
Great surprise in yesterday’s post – my author copies of Understanding Digital Marketing, 2nd Edition arrived. I have to say I really like the new cover design “in the flesh” and it’s fantastic to have an up-to-date version of the book out … [Read More...]
Google still trouncing Bing on relevance
I had another look at Bing this morning. And soon wished I hadn’t Microsoft’s “decision engine”, disappointingly, is still trailing way behind search leader Google in the relevance stakes. The only decision I made based on the results … [Read More...]
Small Business Email Marketing
I’ve long been an advocate of effective list management and email marketing for small businesses. When I talk to small business clients I always recommend using a professional email marketing service to manage their newsletter and email campaigns. … [Read More...]
